This jam-packed and highly practical program is designed to help entrepreneurs, business leaders and professionals (including speakers and authors) to develop their distinctive brand, focus on their uniqueness to successfully reach their target markets, and position themselves to truly be "heard above the noise” in the marketplace.
You’ll learn how to:
• Create a clearly focused vision statement based upon the desired outcomes for your enterprise
• Better evaluate and define your target market(s),
• Develop your distinctive brand (what sets you apart in the marketplace in everything you do, say, and communicate in any form),
• Craft a positioning statement centered on your distinctive brand and your target market(s),
• Maximize your ability to reach your target market(s) via creative branding, the incredible power of media, and strategic networking.
According to Tom Peters, You can’t move up if you don’t stand out. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.
During this hands-on session, Dick Bruso will help you and your colleagues develop brands that will truly set you apart in the marketplace. You’ll learn the secret of how to apply the “umbrella approach” to branding that will cover all your services from speaking to consulting to product development.
Examples of powerful branding, unique positioning, and creative marketing approaches successfully utilized by clients and other professionals will be shared throughout Dick Bruso’s presentation.
This is your opportunity to begin the process of creating your very own distinctive brand with internationally acclaimed branding expert, Dick Bruso. Founder of Heard Above The Noise,® Dick has worked with hundreds of professional speakers in creating powerful and profitable brands.
Dick Bruso tied for First Place amongst 48 speakers at the Colorado Automobile Dealers Association 2016 Innovative Dealer Summit. He, also, received perfect scores on all his evaluations. I highly recommend him for your next event! (Tim Jackson, CADA President)
Building Solid Gold Relationships
“THE FABULOUS FIVE” NETWORKING NUGGETS
Go beyond the business card shuffle to unleash the true power of making the ideal connections for your business and career. This entertaining, humorous, and highly informative program will provide proven and powerful networking techniques (based upon the phenomenal "Six Degrees of Separation" approach), that are guaranteed to maximize your ability to meet just the right people.
As you will discover, it's not just what you know, but "who you know" that will ultimately create true and lasting success in all that you do. At this jam-packed and fun-filled presentation, based on popular songs, you will learn how to:
* Favorably connect with anyone in the world you desire to meet.
* Maximize key contacts at any conference or networking event.
* Document and track your networking contacts.
* Cultivate quality “centers of influence” to move your business forward.